Social Media Advertising

Advertising on Facebook, Twitter, LinkedIn, etc.

Social Media Advertising

Social media advertising is the type of online advertising, which is focused on marketing your business via various social media platforms, such as Facebook, Twitter, Google Plus, LinkedIn and some other. It can be used for business advertising or as an individual helping to promote your company. About 80% of businesses today use social media and it’s reported that business retailers enjoyed over 130% increase in revenue from marketing via social media.

Business advertising via Social Media

One of the key benefits of using social media advertising is that you can use a variety of demographic information to target your ads appropriately. Your ads would be shown only to the audience, which matches the parameters of an ‘ideal customer’ for your business. Location, age, gender, interests can be selected and limited for your advertising as well as some other features can be used to help to categorise your potential clients better and launch a well-targeted advertising into rotation. Time when your ads are shown can be very easily controlled and cost of advertising strictly defined. Social media advertising can be set up at a very low cost with restricted budget. Its effectiveness can be monitored, measured and altered further to make the best out of it.

Individual Profiles as Social Media Advertising

You can create social media advertising as an individual as well and use it as a powerful tool to advertise your business. While Twitter, Facebook and Google Plus are really good for personal profiles, Linkedin is a professional network, where you can target certain industries and people in positions of your prime interest, the decision makers and buyers. Personal presence helps to build trust, your brand awareness and is a good instrument for public relations and building a good reputation for your company.

Social media marketing is suitable for all size of businesses – small, medium or large. Depending on the nature of your business and type of clients, we can help you to choose what social media channels would work best for you and concentrate only on those which are more likely to bring you more clients. At Digital SkyLab we offer a specialized service in creating professional social media profiles as well as setting up and looking after social media advertising.

If you want to be one of the businesses who increased their profits from social media advertising get in touch with us now and enjoy the results.

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