Reaching new customers through targeted online advertising and SEO Optimization

Background

The Law Firm Limited specialises in UK Immigration and provides a full range of immigration services,

both for businesses and individuals. The company works with all nationalities across the Globe.

Challenge:

Generate more relevant traffic to the website from different geographical locations, increase the

conversion rate.

Digital SkyLab Strategy

The Digital Skylab re-designed PPC and SEO campaigns. Search keywords were reviewed and

optimized to make sure the traffic is higher and extremely relevant to the services the company

offers. The price limit of keywords bid was increased. Such strategy achieved getting more clicks and

higher rate of website visitors being converted into customers. That also resulted for the company

more customers for spending less in total than previously.

 Google Adwords – accurately targeted campaigns set up for the main English-speaking

markets: UK, USA, Australia, Canada and China

 Yandex Paid Search – precisely targeted online advertising for Russian-speaking audience.

The advertising covers Russia and some other countries where Yandex is more popular than

Google or other search engines and Russian language is primary.

 SEO optimization – organic traffic specifically adapted to the Clients market. Generate more

potential customers via search engines without paying a single penny.

Results

We carefully listened to our Client and immediately knew what obstacles their business had been

facing in obtaining the desired results. We came up with the strategy and executed it within set

budget and time. We delivered fine-tuned online marketing campaigns, which now generate more

traffic to the website and the conversions rates are higher than previously. As a matter of fact, the

Client not only gets more customers but also pays less to get the same amount of customers as

before.